Coach Software CostTrueCoach vs Trainerize
Trainerize costs less at most client counts, and TrueCoach includes payments without an add-on.
Prices checked October 31, 2026. Annual billing, USD.
| Clients | Trainerize | TrueCoach | Difference per year |
|---|---|---|---|
| 5 | $23 | $26.34 | $40 |
| 15 | $45 | $57.99 | $156 |
| 20 | $71 | $57.99 | TrueCoach saves $156 |
| 30 | $71 | $136.99 | $792 |
| 50 | $122 | $136.99 | $180 |
Trainerize's 20-client price uses its 30-client tier, because it has no 20-client tier. That makes 16 to 20 clients the one range where TrueCoach is cheaper.
Where TrueCoach is stronger
Payments are included on every plan, and the pricing FAQ says there are no extra fees. Standard and Pro add a custom-branded app, wearable data and Zapier automations.
Where Trainerize is stronger
Tiers run to 200 clients on Pro, and Studio Plus covers 500 at $248 a month. TrueCoach asks for a custom quote above 50 clients. Trainerize also has a permanent free plan for 1 client.
Watch the add-ons
On Trainerize, Stripe payments cost $10 a month, video coaching $10 and the Business add-on $25. Meal planning is $20 up to 15 clients and $45 above that. The Business add-on page says it gives access to Stripe payments, so confirm with Trainerize whether you need both.